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CDK Global is transforming how cars, trucks and vehicles of all kinds are marketed, sold and serviced around the world.

Our story begins in 1972, when ADP Dealer Services opened its doors to offer account and inventory services to auto dealers. ADP's founders had a vision of a new kind of business that could:

  • Help dealers sell vehicles, parts and service more profitably
  • Provide powerful and easy-to-use solutions at scale
  • Bring dealers and their customers together for life

That vision came true. Over the next 40 years, ADP Dealer Services flourished as first hundreds and then thousands of dealers discovered the power of computing for management and customer service. That success allowed ADP Dealer Services to acquire several like-minded companies that helped us serve dealers' needs even better. By 2014, our company had grown enough to be spun off into its own standalone brand: CDK Global.

The name reflects the history and strengths of our team.  “C” for Cobalt, the digital innovators who added new dimensions to our marketing and dealer website skills in 2010.  “D” for Dealer Services and the 40 years of experience that is the rock-solid foundation of our business. And "K" for Kerridge, the computing and data firm that expanded our expertise and our global footprint in 2005.

Our ongoing mission is to bring our dealers the insights and solutions they need to drive their businesses further. Recently you have told us that you want our solutions to be more seamless, and for us to continue to break down our internal silos. This name embodies the vision to do just that.  

And you can probably see why this logo was created. The traffic light is a universally recognised symbol of our industry, with the green light illuminated. This simple, smart, powerful symbol represents a commitment to progress and always moving forward as well as optimism and opportunity.

Today CDK Global serves 26,000 car, truck, motorcycle, marine and heavy equipment dealerships in 100+ countries on six continents. (We haven't reached Antarctica yet, but perhaps in a few years.)  You can count on us to deliver the technology and services that will help you drive your business on toward a brighter horizon.

Life and business are a journey. CDK Global is your technology partner for the future.


CDK Global SEA Pte Ltd.
150 Beach Road #20-07/08 Gateway West Singapore 189720
Registration number: 200501680C

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